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Keynote Speakers/特邀报告

Keynote Speaker I

Prof. Luiz Moutinho
Dublin City University, Ireland

Prof. Luiz Moutinho is the Professor of BioMarketing and Futures Research (the first Chair in the world in these two scholarly fields ) at the DCU Business School, Dublin City University in Ireland. Previously ,and for 20 years, he had been appointed to the Foundation Chair of Marketing at the Adam Smith Business School ,University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at Hubei University, China, Hubei University of Economics, China, Hebei United University ,China, University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, University of Coimbra, Portugal, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil, University of Los Andes, Colombia, and University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.

Keynote Speaker II

Prof. Ruay-Shiung Chang
National Taipei University of Business, Taiwan

Dr. Chang received his B.S. degree for the department of Electric Engineering, National Taiwan University in 1980. After 2 years’ military service, he joined the China Steel Corporation in 1982. In CSC, Dr. Chang was responsible for the management and maintenance of process control computer system of the hot strip mill. After one year of service, he went to the Institute of Computer Science in National Tsing Hua University for advanced studies, where he received his Ph.D. degree in 1988. From 1988 to 1992, Dr. Chang worked for the Chung Shan Institute of Science and Technology (CSIST), the major research body of the Ministry of Defense, Taiwan, as a research scientist. In his four years’ tenure at the CSIST, he developed the prototype for the C3I (Command, Control, Communication and Intelligence) system of Taiwan’s joint armed forces. The advanced version of this system is still in operation now.

After leaving CSIST, Dr. Chang joined the Department of Information Management, National Taiwan University of Science and Technology (NTUST) as an associate professor. In NTUST, Dr. Chang research focused on the design and development of network management system and on the Internet. At that time, the Internet was on the infant stage. But Dr. Chang saw its potential and wrote three articles to introduce the Internet status in Taiwan, China, and Japan, which were published in IEEE Internet Computing Magazine 1997.

Dr. Chang also served actively for many volunteer jobs in the academic field. He organized the 14th Workshop for Discrete Math and Computing Theory, held in NTUST. He also served as the program committee many times for the National Computer Symposium and the International Computer Symposium, the two most important annual conferences in Taiwan for the computing field. He published his first review article for ACM Computing Reviews in 1994. Since then, he has published more than 100 review articles in ACM Computing Reviews.

In 1998, Dr. Chang joined the Department of Computer Science and Information Engineering, National Dong Hwa University (NDHU) and served as the chairperson. In his three years’ tenure, he strengthened the research activities of the department, enriched the faculty lineup, and successfully established the Ph.D. program of the department.

Due to his excellent performance in the department chair, Dr. Chang was promoted and appointed as the Dean of Academic Affairs (Provost) of NDHU in February 2002. In this position, he successfully promoted the academic standards of the university. With a fine and detailed proposal, Dr. Chang also helped to acquire the Teaching Excellence Project for NDHU from the Ministry of Education, Taiwan. Out of a total of 76 Higher Education Universities, only 13 were granted this project. With this distinguished service, Dr. Chang was appointed as the Vice President of the University in February 2006.

Because of his excellent academic credentials and contributions, Dr. Chang was selected as the President of Taiwan Hospitality and Tourism College in August, 2012, a 4-year higher education institute specialized in Hospitality and Tourism. During his tenure, Dr. Chang promoted the reputation and quality of THTC profoundly.

Due to his excellence performance in THTC, Dr. Chang is selected as the new President of National Taipei University of Business from April, 2014 by a 15 member searching committee.

Besides academic career, Dr. Chang is also very active in serving the academics in particular and other fields in general. He is a founding and permanent member of the Institute of Information and Computing Machinery of Taiwan, a senior member of IEEE, and a professional member of ACM. From 2004 to 2007, he served on the advisory council of the Public Interest Registry (www.pir.org). From 2005, he serves as the vice chair of ACM Taipei Chapter. He is also on the IASTED technical committee on the web, the Internet, and multimedia and IASTED technical committee on Telecommunications. Furthermore, Dr. Chang serves on the technical program committee for many international conferences, including International Communication Conference, International Wireless Communications and Mobile Computing conference, Grid and Pervasive Computing conference, International conference on Pervasive Computing, and so on.

Dr. Chang supervises more than 50 master students and 10 Ph.D. students to graduation. He also publishes actively in many international journals and conferences. For his contribution, Dr. Chang received the Outstanding Information Technology Elite Award from the Taiwan's Information Month Committee in 2009.

Keynote Speaker IV

Professor Lichung Jen, a citizen of Taipei, Taiwan, currently serves as the Director of Global Branding and Marketing Research Center and also a Marketing Professor in the Department of International Business at National Taiwan University. He is also Chief Secretary of Taiwan Institute of Marketing Science (TIMS), Chairmen of Chinese Applied statistics Association (CASA), Chairmen of Chinese Applied statistics Association (CASA), Chairman of Taiwan Institute of International Business Studies (TIIBS), and also the Head of Editor of Taiwan Journal of Marketing Science (TJMS).

Professor Jen has been involved in research projects and lectures for more than 30 well-known enterprises including Chunghwa Telecom in Taiwan, IBM, Cathay Bank, Ford Motor, China Petroleum, Panasonic and many more.

In the western countries, a lot of well-known journals have published his researches and thesis, such as Journal of Marketing Research, Journal of American Statistics Association, Journal of Business & Economic Statistics, Marketing Letters, and Industrial Marketing Management, allowing him to be nominated as an awardee of the Best Thesis Award by Journal of American Statistics Association in 1999. He has also gotten grants from Taiwan National Science and Technology Council and published 7 books. Over the years, he advised more than 200 MBA theses and 10 Ph.D. dissertations.


Keynote Speaker IV

Prof. Kun-Huang Huarng
Feng Chia University, Taiwan

Prof. KUN-HUANG HUARNG received Ph.D. in Texas A&M University, Texas, U.S.A. (1993). And he is now Professor of International Business, Feng Chia University, Taiwan; Dean in College of Business, Feng Chia University, Taiwan; Associate Editor in Journal of Innovation & Knowledge; Editor-in-Chief in International Journal of Business Economics; Associate Editor in Journal of Business Research; Founder Governor of Global Innovation and Knowledge Academy (GIKA). Also, he is Life Fellow of International Society of Management Engineers and received Outstanding Service Award in the Literati Network 2008 Awards for Excellence, Emerald (2008).

Plenary Speaker

Prof. Hsin-Hung Wu
National Changhua University of Education, Taiwan

Prof. Hsin-Hung Wu is University Distinguished Professor and Interim Chair Department of Business Administration, College of Management National Changhua University of Education, Changhua, Taiwan. He got Ph.D. in Industrial & Systems Engineering and Engineering Management, The University of Alabama in Huntsville, Huntsville, USA, 1998; M.S. in Industrial & Manufacturing Systems Engineering, The University of Texas at Arlington, Arlington, USA 1994 and B.S. in Industrial Engineering and Enterprise Information, Tunghai University, Taichung, Taiwan, 1993.


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